Labor Yay
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DailyPay gives hourly workers access to their earned pay before payday. But most of them didn’t know the service was already available through their employer. A Labor Day push in Minneapolis needed to change that fast, and it needed to happen in under two weeks.
Spot
Labor Day celebrates workers. Almost no brand actually acts like it. Hourly workers headed to the MN State Fair had a real problem: rideshare costs eat into their fun budget. DailyPay could solve that problem and throw a party in the same move.
Rally
A DailyPay-wrapped limo driven by KDWB’s Zach Dillon gave hourly workers free rides to the Minnesota State Fair, livestreamed on Instagram the whole way. One idea that drove the money, the message, and the party to hourly workers who deserved to be rewarded right now.
Influencer amplification
