CPG, Food & Beverage

CPG, Food & Bev brands already have a great product. What they don’t have is a unifying story. Retail says one thing. DTC says another. Social says...whatever it wants. Meanwhile, consumers are buying the competitor products that are sharing a synchronized story.

We’ve spent decades finding the authentic advantage within brands and communicating it to the world. Johnsonville had an identity the entire sausage category couldn’t claim. Once they shared it, they became the #1 sausage company in the U.S. Mariano’s had Chicago’s food culture in its blood and after touting it, spent 72 consecutive months as the fastest-growing grocery chain in America. Stagg Chili was the most aggressively hot chili in the market. After we challenged their audience with the heat, they gained five points of market share in year one.