Super Fuels
Scan
Super America needed to launch a new enriched fuel line and stand out in a commodity category where every gas station sounds the same.
Spot
Simple names are easier to trust. They’re also easier to remember. Drivers respond to both The obvious answer is usally the right one.
Rally
The fuel line launched as “Super Fuels,” paired with an organic tech visual identity built for the fuel icon. Clean and direct, the name did the work by itself, impossible to miss at the pump.
