Stop the Stigma

One in four Americans experience mental illness. Only 20% of mental health patients receive a get-well card, compared to 80% for every other condition. The silence wasn't just cultural. It was measurable.

People weren't indifferent to mental health. They were afraid of saying the wrong thing. They just needed permission and the right words.

An iconic empty talk bubble rising between two people. TV, outdoor, digital, social. MakeItOK.org gave people the tools to start: "say this, not that" guides, video stories, an online pledge. What started regional became national. A PBS documentary. A podcast. 5,000 trained community ambassadors.