What we’ve been up to

Good Wins: “Project Lockdown” Earns Best of Show at 2026 AdFed Awards

Preston Spire’s Jeannette Tschida makes the case for traditional TV’s enduring power in a digital-first world.

The widening gap between decision-makers and makers reflects marketing’s shifting priorities, Dustin Black observes.

CEO Jennifer Spire sits down with Steve Guberman of Agency Bytes to speak on modernizing a legacy agency, leading through change, and shaping the future of a values-driven Midwest powerhouse.

Preston Spire’s Dustin Black weighs in on Coca-Cola’s AI holiday ad and the risks brands face when tech overtakes human storytelling.

Preston Spire and Teachers Unify partnered on “Project Lockdown,” a campaign promoting gun locks to prevent school shootings.

AI is handling tasks that once taught junior staff marketing fundamentals. Cutting these positions now means a talent shortage down the line, Jennifer Spire weighs in.

As seen on MediaPost, our chief marketing officer, Victor Kimble, tackles a key question: Is the age of brand purpose over?

Our fearless leader Jennifer Spire discusses staying an independent agency while navigating company growth.

We are honored for this recognition of our work to bring awareness to gun violence and those affected by it.

From #18 to #3! This is a testament to the culture, creativity, and collaboration that fuels everything we do.

Our latest spot for our “Power of Nice” campaign humorously reflects their empathetic and effective coverage.

The inspiration behind "The New Life Vest"—our latest work with Change the Ref, about gun violence awareness.

Chris' perspectives on AI and how his endurance pedaling serves as a “healthy escape” from the ad world.

Wins for Minnesota Alliance on Problem Gambling, New Life Vest, YMCA, MN Wild, MNter Candles, Meerkat Studios

The independent "Good Wins" agency was one of the top 25 winners of companies with 200 or fewer employees.

With 4 gold and 13 silver, these awards mark the largest international showing in Preston Spire’s history.

Edgy TV spot for MN Alliance on Problem Gambling connects gambling addiction to more well-known addictions.

Comedic radio spot boosts YMCA enrollment by calling out those sleeping on their fitness goals—literally.

Bronze Effie Award in the Social Good: Non-Profit category for “enough 2 share” hunger awareness campaign

The new work maintains the goal of helping people start conversations and notice their own prejudices.

PS brings home 9 trophies for work on Kennedy Krieger Institute, Mass General Brigham Health Plan, and UCare.

Preston Spire is bringing the noise—via the Minnesota Wild’s goal horn—to promote season ticket memberships.

We took home 9 bronze pins for Break Your Bias, Kennedy Krieger Institute, NoDoz, UCare and YMCA of the North.

Wins for Best Healthcare Provider Online Video for Lifespark and Best Nonprofit Website for Break Your Bias

Revealing the Power of Nice campaign behind Western National Insurance's famously friendly customer experience

How our "Good Wins" approach helps us maintain positivity in healthcare advertising since the pandemic

Out of 4,400 entries, PS brings home gold, silver and bronze for Kennedy Krieger Institute, Lifespark and UCare.

Breaking down the cultural insights, approachable design, and powerful stories behind the eye-opening website

The online experience is 1 of only 5 finalists for Best Websites/Mobile Sites, Corporate Social Responsibility.

The firm’s new space, by the Mississippi River in the Crown Roller Mill building, grew its footprint by 20%.

Pins for Break Your Bias, Second Harvest Heartland, Lifespark, NoDoz and the Preston Spire re-brand

“A New Kind of Record” focused on MN's campaign to end hunger and won Outstanding Public Service Announcement.

The agency is now called Preston Spire (after CEO/Partner Jennifer Spire) and has moved to the Mill District.