brands on the move
what we’re made of.
- Brand strategy, positioning, and brand architecture
- Qualitative and Quantitative Research: stakeholder interviews/engagement, consumer insight, cultural, category, and competitive intelligence
- Motivation-driven personas and audience segmentation
- Communications planning
- Campaign and go-to-market strategy
- Digital experience strategy
- Social and content strategy
- Customer journey strategy
- Creative briefing
- Feisty ideation
- Brand identity and design systems
- Naming, brand voice, and verbal identity
- Integrated campaign development
- Copywriting and art direction
- Social-first creative and content systems
- Design across every format, out-of-home to retail
- Experiential and activation concepts
- Earned, partnership, and creator concepts
- Production at every altitude, in-house and with curated partners
- AI guardrails that keep your brand looking and sounding like you
- Media strategy and planning
- Audience and behavioral planning
- Outcome forecasting and media mix modeling
- Paid, earned, owned, and organic orchestration
- Cross-channel media buying and negotiation
- Deep in-platform expertise
- Cultural and contextual opportunity planning
- Sponsorship, partnership, and creator activation
- Launch planning and full-force rollout
- Test-and-learn planning with in-flight optimization
- Budget stewardship and media reconciliation
- Measurement strategy and KPI frameworks
- Audience and competitor intelligence
- Attribution, ROI forecasting, and media performance analysis
- Brand tracking and campaign effectiveness
- Creative testing and diagnostics
- Journey mapping and conversion optimization
- Real-time dashboards and visualizations
- Experimental design and test-and-learn agendas
- CFO-ready business case reporting
- Post-campaign deep dives and actionable roadmapping

Jennifer Spire
Partner/CEO
CEO, top business leader, and granddaughter of a real Mad Man. Jennifer brings sharp vision and relentless drive to industries from finance to CPG. Explorer at heart, powerhouse leader for Meerkat.

Dustin Black
Partner/CCO
25+ years of creative heat. Dustin crafts brand voices that cut through noise, collects top industry hardware, wrote The Book of SPAM, and started an ice cream brand. Relentlessly curious.

Jeannette Tschida
SVP Group Media Director
Jeannette dominates media strategy for Fortune 500s without missing a detail. Off the clock, she’s growing high-yield gardens and baking legendary sourdough. Brainpower with bite.

Alli Bolger
SVP Group Strategy Director
Strategy Leader pushing brands out of their comfort zones. Alli strips away complexity to find the killer idea that makes brands worth choosing. When not giving clients an edge, she’s cold-water swimming and skiing.


































