Go Beyond

Medtronic recently developed the Symplicity™ blood pressure procedure, a groundbreaking treatment for those whose high blood pressure remains uncontrolled. But as with any new medical treatment, it needed to connect with the patients who could benefit and stand apart from the solutions currently available.

People with uncontrolled high blood pressure have tried everything to lower it. The typical treatments like medication, diet, and exercise weren’t doing enough. They were looking for something new to finally get their numbers down.

A campaign invited frustrated patients to “Go Beyond” typical high blood pressure treatments with the Symplicity procedure. The visuals showed patients literally breaking the barrier of the media, like stepping out of TV spots, banners, and social in eye-catching ways. This integrated DTC journey launched across 9 markets with a custom email/SMS workflow, landing page, and paid media tactics meeting patients at every step of their decision from consideration to procedure prep and beyond.