Together We’re Stronger, Better, Healthier

Catholic Health Initiatives (CHI) was the largest nonprofit health system in the U.S., but it didn’t feel like a cohesive company. Two decades of acquisitions across 22 states had left multiple disparate brands, 20+ marketing teams running their own budgets, and no system-wide unifying idea. Patients didn’t know who CHI was, and employees weren’t sure what it stood for.

A united purpose makes patients and employees feel like they’re a part of something bigger than themselves.

A campaign called “Together We're Stronger, Better, Healthier” was spread across every market, service line, and touch point in CHI’s 22 states. 175+ pieces of versioned content (approved by marketing and C-suite teams alike) reached everyone touched by CHI and invited them to be a part of the movement.