Become a Member of Opportunity

Wings Financial was one of the fastest-growing credit unions in the nation, yet still thought of as the credit union for airline employees only. The brand needed to reach millennials who could use their services. But they’d largely written off financial institutions as part of the system that had delayed their financial freedom, not empowered it.

Millennials had a FOMO problem. They’d watched previous generations buy homes, build portfolios, and live their lives while they couldn’t afford rent. Wings could be the thing that stopped the waiting. Banking had to be reframed as the key to the life they wanted right now.

A video, digital and social campaign invited millennials to “Become a Member of Opportunity.” We showed how Wings could enhance your life by giving you more financial freedom: outdated kitchens became open ones, ramen budgets became dinner dates, and duct-taped mirrors became double garages.