Tomorrow’s Cure

Mayo Clinic is a pillar of medical innovation, with breakthroughs happening every day. They wanted to launch a new podcast sharing these advancements with the world. But a brand podcast in a crowded category runs the risk of getting lost before it ever finds its audience.

The people who care most about medical breakthroughs (educated, high-income, science-forward listeners) are exactly who podcasts reach best. Mayo Clinic’s credibility was unmatched. The innovators were ready. All that was needed was a universal format and an invitation to listeners who care.

A global science podcast was born. “Tomorrow's Cure,” hosted by Cathy Wurzer, an award-winning and iconic Minnesota journalist, featured conversations with leading-edge doctors, scientists, and thought leaders from around the world. The casual tone and questions made Mayo Clinic's breakthrough science accessible and fascinating to everyday listeners and medical minds alike. Season over season, targeted paid media, a strategic Apple platform relationship, and niche audience targeting turned a proof-of-concept into a can't-miss show.