The Power of Nice

Western National Insurance operates across 20 states in a category where every competitor says they’re reliable, trustworthy, and there when you need them.

After a dozen stakeholder interviews across their service area, a theme appeared. When asked about their differentiation, almost everyone would say, “We’re just nicer than the other guys.” Customer surveys backed it up across both business and consumer lines.

Four years of a broadcast campaign brought to life the idea of “The Power of Nice.” Nice is what drove Western National to success with their happy customers, unbeatable policies, and friendly agents. It gave meaningful shape to existing practices like First Time Accident Forgiveness for teen drivers. Partner entities across the country adopted the spots and tagline too.