Weather Shield Case Study | Architectural Products

Scan

Weather Shield was getting lost in a hyper-competitive, big-player-dominated window category. Sales had been declining for years. The brand had a quality perception problem and no traction with architects and builders, the people whose opinion carries the most weight in what products get chosen.

Spot

Top architects told us the first thing they do on a new project is walk the site and frame the best views. That means windows are already top of mind.

Rally

A campaign invited our audience to “Start with the View.” A full brand identity overhaul, including the difficult retirement of a beloved internal logo icon, repositioned Weather Shield for the high-end market. Trade show booths, print, web, and catalog all carried the same message, aimed squarely at architects and builders who cared about windows and what they framed.

Score

increase in profitability

185%

increase in web traffic

2.5%

national market share increase

Brand Identity

First, we modernized the logo, trading chaos for premium simplicity that worked across all touchpoints.

Print

We met our audience where they are in trade ads, design magazines, and digital targeting. We made the work as beautiful and epic as the windows themselves.