Our Door’s Been Open For 50 Years
Scan
Despite 50 years in the market and 300 locations, Precision Tune Auto Care (PTAC) didn’t have much holding the network together. Branding between locations was inconsistent and franchisees were feeling unsupported by the big franchise name on their door.
Spot
The pride was already there. These franchisees just needed to be celebrated by their brand. They needed to be recognized for all the ways they’d served their communities since 1976.
Rally
A campaign called “Our Door's Been Open For 50 Years” was the vehicle for that celebration. Franchisees were given a kit filled with posters, social posts, website visuals, and in-store digital displays to customize and promote their locations to customers. The graphics and language followed through to their 50th anniversary convention with swag, hotel key cards, a custom cocktail, coasters, napkins and more. A giant timeline using the iconic waveform in the PTAC logo let franchisees explore the legendary history of the company they worked for and feel pride at every milestone.
