Heed the Call
Scan
The off-season is an uphill battle for any sports franchise.
Four unremarkable seasons had put Minnesota Wild season ticket sales on shaky ground for the first time in decades. Avid fans weren’t acting. Apathy was winning.
Spot
Every NHL team has a unique goal horn. Nobody knew that. The Wild's lighthouse fog horn didn't just sound different. It looked different. That was the call hiding in plain sight — distinctive, ownable, and impossible to ignore once you heard it.
Rally
Heed the Call. TV and radio used the iconic fog horn to literally call true fans back. The lighthouse became the visual anchor across every channel. New season ticket members received a limited-edition print signed poster.
